Chapter 12 CEO Leadership

Any significant change initiative or major strategic thrust of a company starts at the top. Thus, CEO leadership is the second element of the Scorecard, after the company’s vision, mission, and values.

Shortly after being named CEO of Waste Management, Inc., in 2004, David Steiner and his management team faced what could be considered a nightmare. Increasingly, their customers were embracing the concept of “zero waste.” That was good news for the environment, but not for the biggest trash hauler in the United States. Consequently, Steiner looked for ways to extract value from the waste stream. The company introduced a new service: counseling large customers on how to reduce their waste. By 2017, “green services” accounted ...

Get Sustainability now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.