November 2018
Intermediate to advanced
335 pages
8h 39m
English
Any significant change initiative or major strategic thrust of a company starts at the top. Thus, CEO leadership is the second element of the Scorecard, after the company’s vision, mission, and values.
Shortly after being named CEO of Waste Management, Inc., in 2004, David Steiner and his management team faced what could be considered a nightmare. Increasingly, their customers were embracing the concept of “zero waste.” That was good news for the environment, but not for the biggest trash hauler in the United States. Consequently, Steiner looked for ways to extract value from the waste stream. The company introduced a new service: counseling large customers on how to reduce their waste. By 2017, “green services” accounted ...