Chapter 14 Goals and Metrics

We all know that “what gets measured gets managed”—and for sustainability-related initiatives it is no different. Thus, the fourth element of the Corporate Sustainability Scorecard—in the Governance section—is goals and metrics.

The overarching strategic question that senior executives and board members should be asking is:

Key Question: How does our company set goals that drive footprint reduction and long-term value creation for the most material issues across our value chain?

Unilever (#150 on the 2017 Fortune 500 list) is well into its multiyear Sustainable Living Plan, which was launched in 2010 to “decouple” revenue growth and value creation from environmental and social impacts. This decoupling is driven ...

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