Chapter 28 Conclusion: Tomorrow’s Elite Corporation

“Business as usual” continues to undergo dramatic change. The sustainability transformation is underway—and it is accelerating. The rapid transformation is being driven by the doubling of the global middle class between 2015 and 2030. This is causing—and will increasingly cause—an unprecedented demand for oil, gas, metals, food, water, land, clean air, and more.

As with earlier massive societal disruptions (like the dawn of the industrial revolution in the late 1800s), this one is messy. Solar companies are going bankrupt as the market for renewable energy solutions grows at a massive scale. Ford is changing more in the current five-year period than the past hundred years combined. Still, investors ...

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