CHAPTER 4

Will Sustainable Investing Cost Me Money?

This is the first question a lot of folks ask about sustainable investing, and it’s an important one. The primary purpose of investing is to put yourself in a better financial position. That’s better for you and your family, of course, but it also gives you more opportunity to make additional sustainable investments in the future. If investing sustainably is going to perform poorly, maybe it’s not such a good idea.

Allow us to skip to the end and give you the answer: Investment performance does not need to be an impediment to the sustainable investor. In fact, if you’re investing for the long term, sustainable strategies offer some significant advantages in terms of the potential returns you ...

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