CHAPTER 9

Do I Need an Advisor to Invest Sustainably?

Here’s an interesting set of data points from a 2021 report by Cerulli Associates, which surveyed both financial advisors and individual investors about sustainable investing.

More than half (58 percent) of surveyed advisors said “[a] lack of investor demand was a significant factor” preventing their adoption of ESG strategies. “Advisors maintain a widely held belief that demand for ESG strategies among their clients is a non-issue.”

At the very same time, Cerulli’s survey of U.S. retail investor households found that nearly half (44 percent) of households would prefer to invest in an environmental or socially responsible way—far more than the “handful” of clients that advisors report ...

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