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Sustainable Product Innovation by Dariush Rafinejad

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CHAPTER 1

THE SUSTAINABILITY CHALLENGE

This chapter defines and explores the intricate linkages among the topics of business, environmental, and social sustainability. It introduces the concept of sustainable products as a radical departure from the traditional way of conceiving, designing, manufacturing, and marketing new products and services. Throughout, the need for systems thinking is emphasized in order to achieve optimal outcomes that benefit all stakeholders in business, the environment, and society. The approach includes three main steps:

  • Provide an overview of the prevalent interpretations of sustainability in business and the corresponding strategies and methods in new product innovation and commercialization.
  • Examine the effects ...

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