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Sustainable Product Innovation by Dariush Rafinejad

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CHAPTER 5

TECHNOLOGY AND PRODUCT STRATEGY

When people create a new product, they must answer two broad questions: what should we develop and how do we do it? What is the product concept that is informed by the firm’s vision for its future state and serves to achieve the firm’s strategic objectives? How is the methodology employed in the product development process? To develop sustainable products, we must amend the traditional approach to establishing what and selecting how.

The what is the utility function that would be optimized in product development and includes the product’s functional and economic performance, as well as its contribution to sustainable development. What business are we in and what do we envision our position in the market ...

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