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Sustainable Product Innovation by Dariush Rafinejad

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CHAPTER 13

RETURN ON INVESTMENT: INTELLECTUAL PROPERTY PROTECTION

Multiple factors contribute to the financial success of a product. These factors, as shown in Chapter 5 (Figure 5.7), include technology, public policy, cost of capital, and organizational leadership and a culture of innovation. Public policy plays a pivotal role in propelling enabling technologies out of the research laboratory and into the market. For example, policy instruments such as investment and production tax credits in the U.S. and feed-in tariff laws in Germany played an instrumental role in the development of and cost reductions in solar photovoltaic (PV) technology in the first decade of the twenty-first century.

The second factor in successful commercialization of ...

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