Service and the service dominant logic driving today’s global economy influence every aspect of our lives, in the process, shaping our social and natural environments. This scenario dictates that new ways to provide services must be offered that will enrich service systems and service networks with added values and benefits, ultimately to yield sustainable services.
A sustainable service necessarily comprises environmental, social, and economic values, which are designed, produced, and delivered in concert. It should also identify and analyze the external forces that affect the macro environment of each service (e.g., using STEEP analysis that accounts for the social, technological, economic, environmental, and political dimensions of ...
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