5 Making the Impossible Possible Tata Nano
Department-Management, Assistant Professor and International Programs Manager ISBR Business School, Bengaluru, Karnataka, India
Researcher Global Institute of Research and Scholarship Amsterdam, Netherland
Associate Professor, Symbiosis Centre for Management Studies (SCMS Noida), Uttar Pradesh
PGDM in Product Management, Research Scholar, ISBR Business School, Bengaluru, Karnataka, India
5.1 Introduction to Frugal Innovation
Many manufacturing sectors have taken an interest in the idea of frugal innovation because they want to offer straightforward and affordable products to developing markets where consumer needs ...
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