11 Impact of Advertising on Shopping Behaviour A Study of Mobile Phones
Jaypee Business School, JIIT, Uttar Pradesh
Associate Professor, KIET Group of Institutions, Delhi- NCR, Ghaziabad
Assistant Professor, Moradabad Institute of Technology, Moradabad
Assistant Professor, KIET Group of Institutions, Delhi- NCR, Ghaziabad
11.1 Introduction
Nowadays advertisements attract buyers to commercials and control their public behaviour, purchasing behaviour, and their mindset. The revelation of so many advertisements converts human desires into essentials and makes them purchase items that should not be their preference over necessary items. Advertising ...
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