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Swimming Upstream: A Lifesaving Guide to Short Film Distribution by Sharon Badal

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Swimming Lesson #6No Lifeguard on Duty: Internet and New Technology

Content.

Devices.

Platforms.

Users.

Seemingly overnight filmmakers are faced with a new vocabulary and no road map to navigate the new information superhighways. Cell phones have become mobile communication devices, and web sites have become content providers. The audience has become a group of users, and distribution now has many platforms. What does this all mean for the short filmmaker? Opportunities have become widespread if filmmakers understand how best to position their work and use the new technology to their advantage.

At the moment I am writing this, the Internet is the place where filmmakers can infiltrate interest communities, get feedback, and have their films exposed ...

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