1. When and Where Possible, Go Back to Fundamentals (*)

So what, indeed, are the fundamentals? In a nutshell, they’re basic physics and engineering. I would like to illustrate this with a few stories.

Case One

I was having dinner with my son and his two twin sons, my grandchildren. We were exploring entrepreneurship, and what it might take to become one. To make a point, I suggested that there might be a huge market for a device that un-cooks a steak (or the like) when it is well-done rather than rare, as the customer requested. After all, with such a device, restaurants could save huge amounts of money.

“That’s a great idea, grandpa”, they both agreed. “Let’s build such a device”.

I encouraged this whole adventure, and they went ...

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