CHAPTER 6 The Six Principles of Behaviour




Principle 1: People Need to be Able to Predict their Environments

Most of the time we are in environments that are relatively familiar, and at such times we are not aware of how we are scanning the environment and testing it against our expectations. We often only become aware of this process when there is an exception or surprise. We can underestimate how important it is to predict and monitor precisely because we are not fully conscious of doing so. Indeed, if we were fully conscious of the process all the time, we could not easily concentrate on the task at hand. Whenever we see or experience an unusual event or failure of prediction, we cannot ignore it. We cannot simply note an exception; ...

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