Before LOD calculation, doing cohort analysis was a pain since you needed to use custom SQL or other ways to create the customer start date if you did not have that date in the underlying data set, such as the Superstore data set. But with LOD calculation, we can easily create a calculation for the customer start date, and then do the cohort analysis.
I will walk you through two examples:
Example 1: How much revenue is generated by each cohort customer group?
Customer Start Date: