Enriching data with mashups
Business intelligence is all about people. We need to help people to understand data as quickly as possible so that they make strategic decisions more quickly.
Unfortunately, decision makers can end up being distracted by a need to mash data together in Excel. Worse, they may even expend time in trying to understand the data in the first place, rather than using the time to analyze the data to make an informed decision. This has a pernicious impact on the organization since decision makers are diverted from their role and contribution to the organization.
One proposal is to take a step back and re-evaluate the business questions and how they are answered. Due to the requirement that the data is correct and current, users ...
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