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Take Control of Podcasting on the Mac, 3rd Edition by Andy Williams Affleck

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Plan Your Podcast

Proper planning produces podcast prosperity.

Decide What You Want to Say

Do you want to talk politics? Music? Cooking? Make an audio version of your blog? There’s no restriction for what a podcast should and should not be. Of course, if you cover all these topics and more, you may find it harder to find an audience than if you focus on a narrower range and cover it well.

Finding listeners is simpler if your podcast can be summarized in a sentence. More people will sample your show if it fits in a category in a podcast directory—like that found in the iTunes Store—than if it ends up lumped in a generic catch-all list. Listeners aren’t likely to tune into your random thoughts unless the podcast is recommended or those random ...

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