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Take Control of Podcasting on the Mac, 3rd Edition by Andy Williams Affleck

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Encode and Tag Your Show

Now that your podcast show is recorded, editing, and mixed, it’s time to encode it and add identification tags before releasing it onto the Internet. Encoding means selecting an audio format and compressing your show so it downloads faster and consumes less of your listeners’ storage space. Adding tags (like titles, episode numbers and guest lists) helps listeners manage your podcast in their audio software and on their devices.

Encode Your Podcast

Before you start encoding, you should determine what file format to use for your podcast and what settings are most appropriate for your show.

Pick an Audio Encoding Format

Always record directly to AIFF (even when recording outside of GarageBand) and edit using those AIFF ...

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