Chapter Two. Common Lies Companies Tell Themselves
I have seen great ideas wither and die because companies tell themselves lies that are ingrained in their corporate makeup, and thus they fail to fix problems. This is why one of the biggest problems in optimizing a company’s profitability is not external (unless the market strategy is extremely flawed). It is the culture of the company.
So what are these lies?
“We’re So Much Better Than the Competition, We Don’t Have to Worry”
This is corporate chutzpah or arrogance. IBM, General Motors, and Ford, all major companies with great resources, fell into this trap. They underestimated their competitors and took their eyes off the ball. IBM failed to realize that it was not “keeping up” with more agile ...
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