O'Reilly logo

Take No Prisoners: A No-Holds-Barred Approach to Corporate Excellence by Marvin A. Davis - CTP

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter Four. The Customer

One of the most valuable assets of a company is its customer base. Customers are the raison d’être (reason for being) for a company. Essentially, a symbiotic relationship exists between a company and its customer base: You nourish customers by providing goods and services that they need, and they nourish you by providing the funds that a company needs to survive.

Yet many times companies get into relationships that are destructive to one or both parties. It is ironic that often companies don’t even realize that they are dealing with an unprofitable client. An example of this is a small advertising agency that was in a downward profitability cycle. The agency had been covering its losses through borrowings from an especially ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required