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Take Your Marketing Online! by Sarah Warlick, Kelly Lucas, Bonnie Buol Ruszczyk

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CHAPTER 7

Your Most Powerful Network: LinkedIn

If you are thinking about jumping into social media and only want to take on one platform, your choice should be LinkedIn. In this chapter, we will discuss the platform’s rise to prominence and give practical tips on how you and your firm can get the most from it.

WHY IS IT THE ONE TO WATCH?

Unlike most other sites that can be used for both business and personal purposes, LinkedIn has been focused on business interactions from the very beginning. If you have any interest in building and leveraging your business network, it is the right tool for the job. It has over 300 million members, and 2 new ones come on board every second. So if you aren’t on LinkedIn, you are one of the few at this point. Just for fun, here are a few other interesting facts about the platform:1

  • Number of users in the United States: 100 million

  • Geographical reach: 200 countries and territories

  • Number of languages LinkedIn is available in: 20

  • Percentage of users who check LinkedIn daily: 40%

  • Average time a user spends monthly on LinkedIn: 17 minutes

  • Total number of LinkedIn endorsements: 1 billion

  • Increase in likelihood that your profile will get viewed if you include your photo: 11 times

  • Percentage of LinkedIn users by gender: 56% male, 44% female

  • Percentage of millionaires who use LinkedIn: 41%

Ready to get started or move to the next level?

YOUR PROFILE

Based on those statistics and my conversations with accountants around the country, I’m going to assume ...

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