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Taking Smart Risks: How Sharp Leaders Win When Stakes are High by Doug Sundheim

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CHAPTER TEN

Start Before You Know Where to Start

When one has finished building one’s house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way—before one began.—FRIEDRICH NIETZSCHE

There’s a moment, after you’ve done all your planning and you’re standing on the edge of a risk, debating whether or not to jump in, when you realize that logical analysis has taken you as far as it can and it’s never going to convince you to take that final step. Too much still feels uncertain. You realize that if you’re going to take that final step, it’s going to have to be a leap of faith.

I call this the kinetic moment. It’s the moment when you see the potential in something and decide to make a ...

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