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Talent 3.0

Book Description

How companies can hire the best talent via the web and social networks.Despite current economic uncertainties, many companies are still recruiting, and of course competing to find the best talent. In the digital age, finding the right talent in general, and from social networks in particular, is becoming increasingly important. In the US, 92% of recruitment today has some form of web involvement. This book examines what the key success factors are behind hiring through social networks and other web networks. Moreover, how can companies present themselves and attract the best candidates through the web? For job seekers, this book provides valuable insight into how companies recruit through the web.

Table of Contents

  1. Cover
  2. Back Cover
  3. Advance Praise for Talent 3.0
  4. Dedication
  5. Contents
  6. Acknowledgements
  7. Foreword
  8. Introduction
  9. 1. The Evolution of HR and Talent Management 3.0.
    1. 1.1. Key elements in the process of attracting and selecting talent
      1. Generation gaps: Baby Boomers, Generation X, Generation Y, Generation Z
      2. What should organisations offer to attract and retain Generation Y members?
      3. Coaching versus Mentoring
      4. Employer branding
      5. Business Games
      6. The evolution of recruitment methods
      7. Talent hub
      8. The evolution of HR activities
      9. The new role of HR professional 3.0
    2. 1.2. Development of the internet and new technologies
      1. Evolution of communications media: Too much information?
      2. Evolution of Web 1.0, Web 2.0, Web 3.0 and IoT.
      3. The theory of the six degrees of separation
      4. Digital identity
      5. The Pareto Principle and Mind maps
      6. The Johari Window
  10. 2. New Technologies in International Talent Search
    1. 2.1. Categories of social networks: generalist, professional, vertical
    2. 2.2. Features of social media in the talent search process: SMS, WhatsApp, Wikipedia, Google, Skype, YouTube, Twitter, Facebook, Google+ LinkedIn, Xing, Viadeo, Delicious, Instagram, Flickr, Pinterest, WordPress, Blogger, Slideshare, RSS, Bit-ly, Hootsuite
    3. 2.3. LinkedIn
      1. Registering and creating a profile on LinkedIn
      2. Communicating and creating a network of contacts on LinkedIn
      3. Main advantages of professional social networks
      4. Most common uses in attracting talent:
      5. Direct search for a candidate in LinkedIn
      6. How can a candidate find a job offer on LinkedIn?
      7. How does a company publish a job offer on LinkedIn?
      8. How do you create a group on LinkedIn?
      9. How do you become a member of a group on LinkedIn?
      10. How do you find a company group on LinkedIn?
      11. The profile of a LinkedIn company
      12. How does a company add to, or personalise, its profile?
    4. 2.4. Facebook
      1. The most common use of Facebook by human resources professionals
      2. How to create a Facebook Careers Page
    5. 2.5. Microblogging networks: Twitter
      1. Most common uses in attracting and selecting talent
      2. What does following someone on Twitter mean?
      3. How do you search for someone on Twitter?
      4. What is tweeting?
      5. What is a retweet?
      6. What is a hashtag?
      7. What is sending a direct message?
      8. What is creating a list?
      9. Twitter accounts related to employment
      10. Recommendations on the use of Twitter for human resources professionals
    6. 2.6. Vertical or specialist social networks
    7. 2.7. Blogs
    8. 2.8. Tools and applications 2.0 and 3.0
  11. 3. Personal Branding 3.0. The Professional Profile of a Candidate and Job Seeking on Social Networks. New Professions Emerging from the 3.0 Environment
    1. The candidate’s CV or personal profile
    2. Key elements in a professional profile: personal branding
    3. What is “Googling yourself”?
    4. Recommendations for an effective job search on LinkedIn
    5. Recommendations for an effective job search on Twitter
    6. Recommendations for managing a personal blog
    7. 2.0 platforms for professional profiles for candidates: CV online
    8. Most common errors in social networks to avoid by candidates:
    9. Most common errors committed by candidates in job interviews:
    10. Is there such a thing as addiction to social networks?
    11. New professions of the future arising from the 3.0 environment
  12. 4. Talent Search Strategy: Recruitment Plan 3.0. Legal Aspects
    1. 4.1. Recruitment Plan 3.0
      1. Identifying the profiles of the candidates
      2. Preparing the tools
      3. Defining potential candidates’ keywords
      4. Return on investment (ROI) in social media
      5. What are the metrics to measure ROI in social media?
      6. Recommendations on the creation and development of HR strategy 3.0:
      7. Advantages of the use of social networks in the business of attracting and recruiting talent:
      8. Possible objections to 3.0 recruiting: How can business be persuaded of this change of mentality?
      9. Most common errors in social networks for employers to avoid
      10. Providers of recruitment services
    2. 4.2. Legal aspects: Policies for the use of social networks in companies
  13. 5. International HR Trends. Mobile Recruiting. Big Data. The Future of Work
    1. 5.1. Trends in social media at the international level
    2. 5.2. Mobile Recruiting
    3. 5.3. Big Data and the future of HR
      1. What is Big Data?
      2. Big Data in HR
    4. 5.4. The future of work
    5. Conclusions
  14. About the Author
  15. Copy Right Page
  16. LID Editorial Publishing