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Talent 3.0 by Amparo Díaz-Llairó

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5

International HR Trends. Mobile Recruiting. Big Data. The Future of Work

5.1. Trends in social media at the international level

We must not expect things to change if we always

do the same thing.

Albert Einstein

International panorama of social networks

According to We are Social’s “Digital in 2016” report, the following statistics give an international point of view of the penetration of leading social networks and social media trends:

Social media trends in Argentina

Penetration of leading social networks in Argentina (2016) % Share of population:

Facebook: 42%

WhatsApp: 37%

Facebook Messenger: 29%

Google+: 20%

Twitter: 18%

Skype: 13%

Instagram: 13%

Taringa: 11%

LinkedIn: 10%

Pinterest: 8%

Social media trends in Australia

Penetration of ...

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