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Talent Force: a New Manifesto for the Human Side of Business by Rusty Rueff, Hank Stringer

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Chapter 4. THE CULTURAL OBSESSION OF WORK

Forces in PlayThe quest for better jobs becomes a public obsession. Talent is recruited at every opportunity. It takes a finely tuned and targeted talent brand to cut through the clutter.

 

“NOTICE: Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success.”

 
 --Ernest Shackleton

Not the kind of classified ad you see every day, is it? Although it may send a shudder down the spines of some, it inspired dreams in the minds of others. Only a specific type of person, with a specific set of desires, skills, and abilities, would respond to it. And respond they did.

The ad, which ran in the London ...

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