CHAPTER 3
EMBEDDING SUSTAINABILITY IN THE WORKFORCE LIFE CYCLE
IN RECENT YEARS, ORGANIZATIONS OF all kinds have been seeking ways to embed sustainability into their daily operations. This entails integrating the values, attitudes, assumptions, and issues related to sustainability—call it the “sustainability mind-set”—directly into the thinking, strategy, planning, and operations of every department and business unit. An organization that sees sustainability as a separate activity—as an add-on to normal business operations rather than as connected to the “real work” of the company—is unlikely to make significant progress. In contrast, if employees believe that sustainability supports traditional core business goals, the journey becomes that much ...
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