CHAPTER 9
SUSTAINABILITY AND CULTURE CHANGE
SMART LEADERS RECOGNIZE THE IMPORTANCE of organizational culture. They understand that shaping the culture through their words and actions is among the most significant roles they play. An organization whose culture is dysfunctional or not aligned with its strategy is likely to have problems reaching its objectives. By contrast, an organization with a healthy culture that is compatible with its goals and strategies is often able to move forward even during difficult periods or changes in leadership.
A company with a healthy culture is also more likely to be profitable. Studies have shown that companies with strong cultures are more likely to have strong and more stable financial performance over time. ...
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