4
Chapter
Understanding complex relationships: Asking for the when and why
What you’ll learn
We are living in an increasingly complex and multifaceted world. In order to successfully navigate modern business challenges, we therefore need to understand and adequately capture complex relationships. This chapter discusses complex relationships where one thing influences the relationship between two other things (moderation) or where the relationship between two things is explained by another thing (mediation). We will illustrate with practical examples why managers and experts profit from knowledge of moderation and mediation analysis.
Data conversation
It was Kenny’s and James’ first opportunity to prove their communication expertise to their ...
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