Segmenting the world: Differences that make a difference

What you’ll learn

In this chapter, you will see how a statistical procedure called cluster analysis can help you group people, products or any other things based on (quantifiable) similarity. This lets you come up with targeted marketing strategies or helps you group employees who might need similar training. Cluster analysis is one of the most widely used unsupervised machine learning techniques; that means it requires no prior training data to do its job properly. You can use it for the automatic analysis of emails, photos, books, social media posts or customer surveys. There are different clustering methods, depending on the type, size and structure of the data. All of ...

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