CHAPTER SIX

Talk, Inc., Points (TIPs)

One-Way, Two-Way, New Way

WHEN IT COMES TO organizational communication, “one-way” is very often the easy way to go. Unfortunately, it’s also very often the wrong way to go. Only by creating channels that operate in two directions—back and forth, to employees and from employees—can leaders harness the flow of energy that emerges when real, human interaction takes place. Yet there’s more to enabling back-and-forth interaction than merely flipping a switch that toggles from one-way to two-way. Organizational conversation, in fact, amounts to a new way to think about both the media of communication and the people who use those media. The ins and outs of shifting from monologue to dialogue within a company ...

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