CHAPTER EIGHT

Walking the Talk

EMC Corporation

VIEWED FROM THE OUTSIDE, the main offices of EMC Corporation, in Hopkinton, Massachusetts, have a lot in common with the computer-storage devices that the company sells (along with a vast array of related software and solutions): Box-shaped and nondescript, made from materials that gleam with the look of pure efficiency, they reveal almost nothing about what exists inside. But inside EMC are a culture and a set of practices that place its 40,000-plus employees—and the passions that drive them both personally and professionally—very near the center of its internal and external communication efforts. Passion, of course, isn’t a word that quickly comes to mind when one thinks of EMC. As the world’s ...

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