6
Analyzing Behaviors
(IN WHICH WE ASK IF THE ELEPHANT KNOWS HOW, WHY, AND WHAT IT NEEDS)
In the previous chapters, I’ve talked a lot about value and motivation. Now I want to take a look at the process for analyzing a behavior and mapping the results of that to solutions that might be effective.
Many behavioral models exist. Behavioral science draws from a wide range of fields like psychology, behavioral economics, public health, safety, finance, human factors engineering, and persuasive technology (to identify just a few). Each of these domains has principles and models that frequently overlap with similar material from other domains.
So how do you pick? You might have noticed that this book is NOT titled A Comprehensive Discussion of All ...
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