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Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable

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How Do You Find Your Interview Subjects?

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Entrepreneurs new to customer development are often intimidated at the thought of approaching complete strangers. It might surprise you to hear that people are often very willing to help out. This is especially true if you are working on a topic that interests them and you approach them nicely and professionally. There are three general rules to keep in mind when recruiting candidates to speak with:

 

  1. 1. Try to get one degree of separation away (don’t interview your mom, your uncle, or your best friends)
  2. 2. Be creative (and don’t expect people to come to you)
  3. 3. Fish where the fish are (and not where ...

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