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Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable

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How to Ensure an Effective Session?

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I recommend the following guidelines for running a productive interview session.

 

Do Your Interviews In Person

The quality of your learning can vary a lot depending on your communication method. Talking in person is by far the best approach. You can read body language and build rapport much easier. Remember that a huge percentage of human communication is non-verbal, so why blind your senses if you don’t have to?

The next best approach is video conferencing, because at least you can still read someone’s facial expressions.

Phone calls should be your method of last resort (sometimes there is no choice), ...

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