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Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable

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What Do You Want to Learn?

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Go into every customer interview with a prepared list of questions. This list, which we refer to as an interview guide, will keep you organized. You will appear more professional, and it will ensure that you get to your most important questions early.

 

How do you know your most important questions?

I like to begin by understanding my most important, and most risky, assumptions. Those tend to be the areas where you need to gather insights most urgently. You can uncover your assumptions in a myriad of ways. You can use Alex Osterwalder’s business model canvas or Ash Maurya’s lean canvas. Personally, I ask these ...

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