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Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable

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PART ONE

The Story

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Breakthrough

Koshi and Roberta had so much adrenaline pumping through their systems that neither could sleep that night. After a year of challenging lab work, they had finally cracked it. They were now sure they could manufacture artificial down feathers cost-effectively. Their insomnia was ironic, since their very dream was to transform the quality of people’s sleep through the invention of a better pillow.

They knew they had a technical advantage. Their artificial down had heightened levels of insulation, a better resilience/resistance quotient, and was kinder to both animals and the environment.

 

Now the question ...

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