This book is a collaborative effort and would not have been possible without our sixteen contributors. We are grateful to the colleagues who have shared their work with us. We would also like to thank Avi Shankar who sparked this idea by suggesting that a book on taste and consumption was long overdue. We extend heartfelt gratitude to our editorial team Brianna Ascher, Megan Smith and David Varley at Routledge, Taylor & Francis for the opportunity to publish this book and their generous help from its conception to print. Zeynep thanks her partner Philippe, a man of impeccable taste, for his never-ending patience, support and inspiration. We also thank Reviewer B, without whom academia would be unexciting.