Zeynep Arsel is Concordia University Research Chair in Consumption and Markets at John Molson School of Business. Her research investigates consumption, taste, space, and the culture(s) of the market(s). Her work has been published in academic outlets such as Journal of Consumer Research, Journal of Marketing, and Journal of the Association for Consumer Research. She is Associate Editor at Journal of Consumer Research and Consumption Markets & Culture and serves on the editorial board of Journal of Marketing Management. Her work has been funded by Social Sciences Humanities Council of Canada, Le Fonds de recherche du Québec Société et culture, Association for Consumer Research, and Marketing Science Institute, and has been featured ...

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