Teaching Ethics Across the Management Curriculum, Volume III

CHAPTER 2

Incorporating Ethics into Entrepreneurship and Business Enterprise Education

Tim London

University of Cape Town

Introduction

Starting a new venture brings with it even greater challenges than carrying on an existing organization. While the levers of structure, culture, and people are still hugely important, at this stage they are still being formed, rather than being dealt with as existing entities that need managing. What is most important for this new venture? What am I willing to do to make it a success? These process and outcome challenges are fundamental to any new business, but they take on added significance when the ethical side of their answers is placed toward the head of the list of factors to consider. While financial survival ...