8 Investors aren’t your friends
This chapter covers
- Are you decoding investor friendliness correctly? Be clear: it’s all business.
- Will you be clear on investor motivations when they provide you with their advice?
- When it comes to a “good” exit, do startup and investor definitions match?
This is a hard but extremely important lesson to learn. You see, venture capitalists, and investors in general, are very personable and friendly, traits that are essential for them to be successful. When you are in their offices meeting them, everyone is extremely nice. When the partner you’re working with interacts with you early on, they are so friendly that you will naturally be inclined to think, this is someone I could be friends with. That would ...
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