Set Up Your Blog for On-Page SEO
Search engine optimization is a huge topic and one that we’ll dissect throughout this book. You won’t need to become an expert, but possessing a solid understanding of the essential notions will have a significant impact on your blog’s efforts to attract an audience. This is a key challenge for bloggers.
SEO techniques can be roughly divided into two categories: on-page SEO and off-page SEO. On-page SEO is what you do on your site to ensure that the content you present is properly evaluated and classified by search engine bots (also known as spiders or crawlers). For example, we’ve already seen how having, say, /better-python-errors as your permalink instead of /?p=123 ensures that search engines have a better ...
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