Your main aim is to transform silent spectators (also known as lurkers) into active participants of your community. Readers who interact with your site and feel like they’re part of a community are far more likely to contribute and promote your site (because they feel it’s their community).
Below I’ve listed a variety of effective ways to achieve a greater level of active participation from your readers. You’re not expected to do all of these activities at once. Instead, try some and, as usual, measure the response from your community. Then iterate. Each blog is a unique case, so you need to verify what actually works for you and your site.
Keep in mind that your time is limited, so you may not be able to carry out many of ...