Craft Your Content for Your Prospective Customers
You can, and should, talk about your products at length in your blog. Showcase how they work, what they’re good for, what’s possible to achieve with them, announcements you’d like to make (unless you have a separate blog dedicated to covering announcements), and so on. However, if you focus on your products alone, the audience you’ll end up attracting will be rather limited.
You need to reach a wider audience of prospective customers with your content and then gently introduce them to what you have to offer. The key here is to persuade customers to purchase by first offering value so as to win their trust and respect. Once a relationship is in place, you won’t have to rely on hard selling
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