Convert Readers into Customers

By now, you should have a clearer picture of what to blog about in order to promote your business. What’s left to explore in depth is how to convert the audience you’re attracting into actual customers.

Your Company Blog Layout

Figure 22. A sample company blog layout

Just like your content, your company blog should be laid out in agreement with what you’re trying to accomplish.

Consider Figure 22. This layout has the following characteristics:

  • The company logo or title will typically link to your company site. This helps increase the number of people who’ll end up on your actual product site. Just ensure that ...

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