Create Your Social Media Profiles

Now that you have decided which social networks you intend to target, you should immediately try to secure your social properties (e.g., accounts on these sites with your desired user names). Depending on the network, you may be able to create a presence for your blog or business or you may have to settle for a personal presence only.

For example, the fictitious Acme Fireworks Inc. will want to register the Twitter account @acmefireworks, if available. If already taken, a variation using an underscore, prefix, postfix, or abbreviation may be necessary.

The same is true for YouTube, where you can create a video channel with the name of your choice, including your company or site name.

When it comes to Facebook, ...

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