After focusing on writing and design in the previous two chapters, this chapter provides overviews of how to deliver technical marketing communication using common media. Specifically, this chapter describes:
• Website marketing
• Blogging for business
• Social media marketing
• E-mail delivery
• Traditional print media
Website Marketing
Today, the Internet is home to more than 1.5 billion unique website host names; of those, only a few hundred millions are active. While these numbers ebb and flow, the sheer volume of online competitors who are only a mouse click, finger tap, or voice command away is staggering. The online landscape is further complicated by the swift judgments consumers make about a website and the organization ...
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