Chapter 5
Designing Documents to Enhance the User Experience
IN THIS CHAPTER
Using whitespace
Sticking to sentence and paragraph length
Harnessing the power of headlines
Understanding the value of search engine optimization (SEO) in headlines
Punctuating bulleted and numbered lists
Realizing the power of visuals (graphs, charts, tables, and screenshots)
Visual design is the emotional bridge between functionality and the human experience.
—KIM CULLEN, DESIGN DIRECTOR
We’re living in a digital world where information bombards us at every turn. Our brains can’t handle the abundance without feeling overwhelmed. This is what makes visuals rise above the clutter. Research has taught us that about 65 percent of the population are visual (spatial) learners, meaning they need to see information in order to remember it and apply it. This also relates to sentence and paragraph lengths, headlines ...
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