Book description
This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.
Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.
Table of contents
- Front Cover
- Half Title
- Title Page
- Copyright
- Contents
- Acknowledgments
- Dedication
- Introduction
- CHAPTER 1 Here, There, and Everywhere … Anytime at All
- CHAPTER 2 The Multiplatform Experience
- CHAPTER 3 Media, Technology, and the Law
- CHAPTER 4 Broadcast Operation Centers in Transition
- CHAPTER 5 The Content Life Cycle
- CHAPTER 6 Workflow Analysis, Planning, and Teamwork
- CHAPTER 7 Content Distribution Networks
- CHAPTER 8 DTV Production Workfl ow and Infrastructure
- CHAPTER 9 Conversion
- CHAPTER 10 Multiplatform Workfl ow and Infrastructure
- CHAPTER 11 The Interstitial
- APPENDIX A Converting Between Analog and Digital
- APPENDIX B Computer Systems
- APPENDIX C Programming Languages and Application Development
- APPENDIX D Computer Networking
- APPENDIX E Image Processing
- Index
Product information
- Title: Technology and Workflows for Multiple Channel Content Distribution
- Author(s):
- Release date: September 2012
- Publisher(s): Routledge
- ISBN: 9781136030734
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