Book description
The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.
- An intense focus on product design and development, with customers and markets in mind
- Extensive discussion of intellectual property development, management, and protection
- Potent insights into marketing and selling technology products to the global marketplace
- Techniques for forecasting financials, raising funds, and establishing venture valuation
- Best practices in venture leadership and managing growth
- Overview of various exit strategies and how to prepare the venture for exit
Table of contents
- Cover image
- Title page
- Table of Contents
- Copyright
- Dedication
- Acknowledgments
- About the Authors
- Preface
- Part 1: You Are Here: X
- Part 2: Countdown to Launch
- Part 3: Into the Breach
- Part 4: Growth and Exit
- Appendix I: Example of a Generic Confidentiality Agreement
- Appendix II: Example Executive Summary
- Appendix III: Sample Development Agreement
- Appendix IV: Example of an Employment Agreement
- Index
Product information
- Title: Technology Entrepreneurship, 2nd Edition
- Author(s):
- Release date: August 2014
- Publisher(s): Academic Press
- ISBN: 9780124202344
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