This chapter takes the reader through the product planning and development process. The process includes the idea stage, the concept stage, the product development stage, and the test market stage. Readers will learn how to segment the market, identify a target market, and assess the market opportunity.
Idea development process
Product planning and development process
Business-to-consumer (B2C) groups
Business-to-business (B2B) groups
Stem cell therapy
REDBus Built on First-Hand Market Experience
During the holiday season of 2005, M. Phanindra Sama became frustrated with Bengaluru, India traffic as he waited long hours in traffic and could not make it to the ticket counter ...
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